Adam Goodrum

Don Chairs - American tulipwood & American cherry

Adam Goodrum grew up in Western Australia then moved to Sydney to study industrial design. Since graduating he has received many accolades including the 'Young Designer of the Year' and the prestigious ‘Bombay Sapphire Design Award’. In 2007 he was selected as one of the most influential Australians in the Bulletin Magazine “Smart 100” - Design and Architecture. In 2015 Adam received the Indesign Luminary award and his installation “Unfolding” won the NGV Riggs Prize.

Focusing on furniture, product and interior design his work unifies functionality with aesthetic. Central to much of Adams work is his fascination for movement, geometry and bold colour. 

His practice combines self-initiated work with an impressive list of clients including Cappellini, Normann Copenhagen, Veuve Clicquot and Cult. Adam is also a founding member of Broached Commissions.

Adam’s work has been published and showcased throughout the world and features in a number of museum collections.


Materials I work with most…

I use the most appropriate materials for what ever it is that I am designing. I believe in using good materials that have a long life and age well.

What I like about wood…

Timber has so many idiosyncrasies that influence what you can and can’t do. I have been fortunate to work with some fantastic makers to help me realise a number of ambitious projects. One being my Molloy chair for Cult Design; the chair is made from 8 organic components that seamlessly jigsaw together. Each chair has its individual personality depending on the grain that is revealed after the parts are machined on a 5axis CNC. The chair is offered in American black walnut, white oak and ash.

What was the idea / inspiration behind your design for Seed to Seat? What was you approach to the brief?

My inspiration was to exploit the amazing strength and stability of American tulipwood. I have draped a seat and back over a refined frame.


pictures by Tom Ferguson

The tulipwood and cherry used to make the Don chairs takes 0.23 seconds to grow in the US hardwood forest